MarketPour gives beverage-alcohol teams fast, verifiable answers — label compliance, winery and market data, distributor intelligence, and DTC measurement — replacing PDFs, state portals, and spreadsheets with one searchable platform.
A MarketPour by bw166 product. Modern bev-alc market intelligence, built inside two decades of beverage-alcohol expertise.
Built for beverage-alcohol professionals
1.2M+
COLA label records
10,000+
North American wineries
Daily
regulatory updates
20+ yrs
bev-alc expertise, via bw166
PourLabel is live and purchasable today. The WineBusiness Analytics suite — winery data, market analytics, distributor intelligence, and DTC measurement — is on the platform from the WBA acquisition.
WineBusiness Analytics
The North American winery database, built for prospecting.
Learn more →Distributor intelligence, mapped to your route to market.
Learn more →Always-on DTC channel measurement — purpose-built for beverage alcohol.
Learn more →Backed by bw166
MarketPour is the modern SaaS expression of what bw166 has represented in beverage-alcohol intelligence for more than twenty years — the same primary-source data discipline, rebuilt for fast, self-serve software.
Every label, product, and record is indexed and searchable. No scrolling through PDFs or navigating state portals.
Regulatory records, pricing data, and market intelligence refresh daily. You see what the market sees, when the market sees it.
Primary-source data from TTB, state distributors, and direct scrapes — not inferred, not aggregated from secondhand feeds.
Per-seat, full access. Priced by company size. Billed annually, quarterly, or monthly. Talk to us about the WineBusiness Analytics products.