Beverage-alcohol intelligence.

PourLabel regulatory intelligence is available now. The WineBusiness Analytics products are on the platform from the WBA acquisition.

Wine Business Analytics

Winery firmographics, market analytics, distributor intelligence, and DTC measurement — on MarketPour from the WineBusiness Analytics acquisition. Available to existing WBA subscribers and new customers.

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Winery Database

The North American winery database, built for prospecting.

Tiers Basic Advanced

A continuously refreshed registry of North American wineries — production, varietals, brands, distribution, and role-based contacts — for suppliers, distributors, and marketing teams who need to segment, target, and reach the right winery every time. Replaces static lists and stale scrapes with a searchable, exportable source of truth.

  • 10,000+ wineries across all 50 states, Canada, and Mexico
  • Role-based contacts, production range, varietals, and distribution relationships
  • Multi-criteria search: size, region, varietal, channel, and role
  • Export to reports, mailing lists, and data downloads

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Wine Analytics

Multi-dimensional wine market analytics, interactive.

An interactive analytics tool over 16+ years of winery time-series and California Grape Crush data. Segment by geography, varietal, case-production band, price tier, and time; pivot, drill down, visualize, and export — without waiting for a custom pull.

  • Full-cube access — dimensions, measures, trace pickers, charts, tables, and CSV export
  • 16+ years of winery time-series and California Grape Crush data
  • Segment by geography, varietal, case-production band, price tier, and time
  • Pivot, drill down, visualize, and export — without waiting for a custom pull

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Distributor Market Service

Distributor intelligence, mapped to your route to market.

Tiers Summary Linked

The distributor directory paired with the Distributor Market Service — one place to find distributors by market, see which wineries they already carry, and identify who's a fit for your portfolio. For wineries pursuing distribution, distributors mapping prospects, and analysts working the three-tier system.

  • Comprehensive US distributor directory with portfolio data
  • Relationship mapping: which wineries each distributor represents by market
  • Fit-based prospecting for winery-distributor partnerships
  • Three-tier route-to-market transparency

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DTC Explorer (DTCX)

Always-on DTC channel measurement — purpose-built for beverage alcohol.

Tiers Tier 1 Tier 2

An always-on DTC measurement product (Nielsen/Circana-style, specialized for direct-to-consumer beverage alcohol). Continuously sizes the DTC channel — total shipment volume, dollar value, average price — segmented by varietal, region, winery size, and price tier. Distinct from PourDTC, which monitors competitor pricing.

  • Always-on DTC channel measurement for beverage alcohol
  • Total shipment volume, dollar value, and average price by varietal, region, and price tier
  • Winery-size breakdowns and time-series trend analysis
  • Guided onboarding with dedicated account support

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