MarketPour by bw166
MarketPour is the trusted data layer for the US beverage-alcohol industry — a single platform for finding products, tracking label compliance, monitoring markets, and acting on direct-to-consumer and on-premise opportunity.
The US beverage-alcohol market runs on data that is fragmented, delayed, and hard to verify. Teams spend hours navigating state portals, reconciling PDFs, and reverse-engineering competitor moves from public filings. MarketPour replaces that with fast, searchable, primary-source intelligence — updated daily.
PourLabel is the first purchasable module: full-text OCR search of the TTB COLA database, updated daily, covering label compliance, applicant intelligence, and brand monitoring. Further intelligence modules are on the platform — winery data, market analytics, distributor intelligence, and DTC measurement from the WineBusiness Analytics acquisition — available to existing WBA subscribers and new customers.
We measure success two ways: professionals answer factual questions in seconds that previously took hours, and the data is correct often enough that the industry trusts it as a reference — not a draft.
1.2M+
COLA label records indexed
Daily
regulatory and market updates
6
intelligence modules
MarketPour was founded by Matt Moramarco and built on the bw166 heritage. bw166 — established by Jon Moramarco — has been one of the most trusted names in beverage-alcohol intelligence for more than two decades. The "by bw166" in our name signals that lineage.
MarketPour by bw166 is the modern SaaS expression of what bw166 has represented for over two decades: complete, trustworthy intelligence for the beverage-alcohol community. We build on an independent data foundation — public datasets, regulatory sources, and licensed third-party data — and apply the data discipline that the bw166 name has stood for since long before MarketPour existed.
bw166 is a beverage-alcohol intelligence firm founded by Jon Moramarco — known across the industry for the Total Beverage Alcohol Overview, the GFA Wine Reports suite, and twenty-plus years of strategic advisory. bw166 and MarketPour are separate operating entities today, joined by family, shared standards, and a long-term plan to bring them under one roof.