WineBusiness Analytics is part of MarketPour by bw166. Its winery data, market analytics, distributor intelligence, and DTC measurement products are on the MarketPour platform — pairing more than 15 years of wine-industry time-series data with modern, searchable tooling.
For years, WineBusiness Analytics has been a trusted source of firmographic and market data for the US wine trade. As part of MarketPour, these products gain modern search and a single platform alongside PourLabel regulatory intelligence — while retaining the depth WBA subscribers rely on.
Your access to WineBusiness Analytics products continues without interruption. When your subscription reaches its natural renewal, it moves to MarketPour on the same terms — your data, your saved queries, and your account carry over. If you have questions about your account or the timeline, get in touch and we'll walk you through what's changing and what stays the same.
Four products on MarketPour from the WineBusiness Analytics acquisition, spanning winery firmographics, market analytics, distributor intelligence, and DTC channel measurement.
The North American winery database, built for prospecting.
A continuously refreshed registry of North American wineries — production, varietals, brands, distribution, and role-based contacts — for suppliers, distributors, and marketing teams who need to segment, target, and reach the right winery every time. Replaces static lists and stale scrapes with a searchable, exportable source of truth.
Multi-dimensional wine market analytics, interactive.
An interactive analytics tool over 16+ years of winery time-series and California Grape Crush data. Segment by geography, varietal, case-production band, price tier, and time; pivot, drill down, visualize, and export — without waiting for a custom pull.
Distributor intelligence, mapped to your route to market.
The distributor directory paired with the Distributor Market Service — one place to find distributors by market, see which wineries they already carry, and identify who's a fit for your portfolio. For wineries pursuing distribution, distributors mapping prospects, and analysts working the three-tier system.
Always-on DTC channel measurement — purpose-built for beverage alcohol.
An always-on DTC measurement product (Nielsen/Circana-style, specialized for direct-to-consumer beverage alcohol). Continuously sizes the DTC channel — total shipment volume, dollar value, average price — segmented by varietal, region, winery size, and price tier. Distinct from PourDTC, which monitors competitor pricing.
Questions about the WineBusiness Analytics transition?