DTC Explorer (DTCX)

Always-on DTC channel measurement — purpose-built for beverage alcohol.

An always-on DTC measurement product (Nielsen/Circana-style, specialized for direct-to-consumer beverage alcohol). Continuously sizes the DTC channel — total shipment volume, dollar value, average price — segmented by varietal, region, winery size, and price tier. Distinct from PourDTC, which monitors competitor pricing.

What's included

Always-on DTC channel measurement for beverage alcohol
Total shipment volume, dollar value, and average price by varietal, region, and price tier
Winery-size breakdowns and time-series trend analysis
Guided onboarding with dedicated account support

Choose your tier

Two plans, one measurement engine. Tier 1 gives 1–2 users always-on access to the full DTC channel dataset. Tier 2 expands to 3–5 users for teams running deeper DTC analysis together.

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Questions? Email sales

Choose your tier

Two plans, one measurement engine. Tier 1 gives 1–2 users always-on access to the full DTC channel dataset. Tier 2 expands to 3–5 users for teams running deeper DTC analysis together.

Tier 1

Upgrade available

1–2 users

1 or 2 users with full DTC channel measurement access.

$6,000

/ year · or $1,500/quarter · 1-year minimum

Always-on DTC channel measurement
Full dataset access — shipment volume, value, pricing
1–2 users

Get Tier 1

Tier 2

Most complete

3–5 users

Up to 5 users with full DTC channel measurement access.

$7,500

/ year · or $1,875/quarter · 1-year minimum

Everything in Tier 1
3–5 users

Get Tier 2

Prices confirmed at checkout. Questions? Talk to us

Part of the MarketPour suite

Every module shares the same data foundation.

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